Beating The Drum Podcast
Beating The Drum is a podcast that delves into the art and science of customer marketing and advocacy. The show has been running for two years and features 50+ in-depth interviews with customer marketing leaders around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.
Saying Goodbye and Reflecting on Three Years of Beating The Drum with Margot Leong
On this final episode of Beating The Drum, I had a fantastic conversation with my friend and fellow customer marketer, Pida Pairawan, where I reflect on the past three years
Takeaways From Forrester’s B2B Summit and Expanding Your Customer Marketing Skillset with Irwin Hipsman
Irwin Hipsman is the Customer Marketing Director at Forrester and Top 100 CMA Influencer. Irwin was recently at Forrester’s B2B Summit North America, and he came away excited about the
Boosting Community Engagement and Moving From Sales to Customer Marketing with Sepideh Pairawan
Sepideh (Pida) Pairawan is the Customer Marketing Manager at People.ai. Prior to that, she was the Customer Marketing and Community Manager at Rubrik for several years. We talked about
Reducing Customer Time to Value and Building Your Personal Brand with Nick Bennett
Nick Bennett is the Host of the Anonymous Marketer Podcast and a B2B SaaS Marketing Advisor. He is also a B2B marketing content creator with over 50,000 followers on LinkedIn
Tips On Customer Marketing Attribution and Career Progression with Leslie Barrett
Leslie Barrett is Senior Director, Customer Marketing & Evangelism at Sendoso. She is also a Top 25 CMA Influencer and runs the customer marketing-focused newsletter, CMA Soulmate. Leslie was on
Diversity in Customer Storytelling: Why It Matters and How To Advocate For More with Pascale Royal
Pascale Royal is the Director of Executive Customer Programs at Coupa Software and has been in customer marketing for over 15 years at previous companies like ServiceNow and Citrix. Pascale
Top Takeaways From Uplift Content’s 2023 SaaS Case Study Report with Emily Amos
Emily Amos is the Founder of Uplift Content, a boutique B2B SaaS content creation studio. She came on the show to share her favorite insights from Uplift’s recent 2023 SaaS
Learnings From Switching To A New Role as Chief of Staff to the CCO with Brittany Rolfe Hillard
On this episode, we were joined by Brittany Rolfe Hillard, whom many of you are familiar with since she’s been a repeat guest on the show. She was previously running
Balancing Quick Wins & Long-Term Planning At a High-Growth Startup with Tiffany Keel
Tiffany Keel is Head of Customer Advocacy at ClickUp. Prior to ClickUp, she ran customer marketing at companies like ON24 and Nextiva. When she started at ClickUp, they’d grown tremendously
Career Progression and Understanding What Metrics The C-Suite Cares About with Kevin Lau
Kevin Lau is the Senior Director of Customer Advocacy and Experiential Marketing at F5. He previously came on the show to share his tips for running awards programs based on
Lifecycle Marketing Campaigns and Tips for Achieving Cross-Functional Alignment with Myriam Diarra
Myriam Diarra is the Head of Customer Lifecycle Marketing at Drift. On this episode, she shared how she spent her first several months at the company observing and mapping out
Improving and Unifying The Post-Sales Experience at a Large Enterprise Company with Juliana Roxa
Juliana Roxa is the GSI Workforce Strategy and Communications Lead at AWS. Prior to that, she was Global Customer Marketing Director & Executive Communications Lead at SAP, where she led the
